Perplexity has launched Comet Plus, a monthly subscription that compensates participating publishers when people read their material and AI systems use it to answer queries.

According to the corporation, subscription funds are distributed to partners, with a little fraction retained to cover computing costs.

How Comet Plus Works

Comet Plus will be available for $5 per month.  Existing Perplexity Pro and Max subscribers will receive Comet Plus.

Subscribers have direct access to partner publisher sites, answers based on those sources, and agent workflows that can accomplish tasks on those sites.  The offering is linked to the Comet browser and assistance.

Perplexity positions Comet Plus as a compensation model for an AI-centric web.

Publishers are paid for three interaction types:

Human visits

Search citations

Agent actions.

Perplexity’s example of “agent traffic” is Comet Assistant scanning a calendar and suggesting relevant reading from publisher sites. The idea is to reflect how people now consume information across browsing, AI answers, and agent workflows.

Why It Matters

For publishers and advertisers, the strategy broadens monetisation and measurement beyond typical clicks. Websites are experimenting with various responses to AI usage of their content, such as restricting crawlers and signing licenses. Comet Plus differs from flat-fee deals in that it ties payouts to actual user and assistant activity, perhaps aligning compensation more closely with genuine demand.

Comet Plus signifies a major shift in the collaboration between AI platforms and publishers by connecting compensation not just to human traffic, but also to citations and interactions generated by AI agents, reflecting the increasing trend of AI-assisted information consumption. This strategy aims to create a fairer and more sustainable framework that recognizes the efforts of publishers while responding to user needs, moving away from the conventional monetization model based on clicks.

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